Helmut Baurecht founded the cosmetic label ARTDECO in 1985, inspired by a love of beauty, an innovative concept and a great vision. With the idea of offering high-quality cosmetics at an affordable price, he wanted to make beauty accessible to all women and create unparalleled products. The cornerstone of our success story was laid. A wide variety of colors, numerous specialty products and individually customisable, flexible beauty boxes. With this unique range of products, we want to create a comprehensive and yet bespoke sense of beauty.