The name originates from the founders Sacha Mitic and Juan Rosenlind who combined their names to form SACHAJUAN when they started their Stockholm salon in 1997.

They introduced their first products in 2004 as a natural next chapter of their professional work and a reflection of the style and look of the salon. The brand follows all environmental and regulatory legislation in the markets where they work to ensure the highest quality and safety. The hallmark of all SACHAJUAN cosmetics is holistic minimalism – from the packaging design to the selection of ingredients to the simplification of the hair care ritual. The formulas of the products make your hair cared for as if a hairdresser did it for you.